Friday, June 26, 2015

Wells Fargo says critics of its gay ad ignore 'reality'

Wells Fargo's chief marketing executive said critics of the bank's first national ad featuring a gay couple are simply ignoring "demographic reality." "If you look at some of the demographic data already in many of the major markets that we serve, the 'minority' is now the majority," Wells Fargo's Chief Marketing Officer Jamie Moldafsky told the publication American Banker. "So this is not a stretch — it's very much a demographic reality." Wells Fargo became the nation's first bank to run a national…

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