A Sunrise-based firm will be hiring about 30 people this spring to help brands make the most of their advertising dollars.
SproutLoud makes marketing software that helps small businesses use the advertising money allocated to them by large brands, including Aveda and Dish Network.
Many companies set aside funds for cooperative advertising, which allows retailers to share local marketing costs with a manufacturer. But up to $15 billion of those funds sit unused every year, SproutLoud President Gary…
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